HRX Roundtable – Understanding the Media Ecosystem: What’s Needed to Drive Coverage

Media is a critical driver in the innovation ecosystem. From raising awareness to building credibility, media coverage can accelerate a company’s growth, attract investment, and help foster partnerships. While local media is often the first point of entry, the key to sustained success lies in scaling those local relationships into national coverage that can amplify a startup’s message and reach new markets. This panel will explore how startups can grow powerful local media relationships into national connections. Join this roundtable and learn how to craft compelling narratives that resonate on both a local and national scale, build strong relationships with journalists, and strategically position their innovations for maximum impact. The discussion will also explore how to leverage local wins to create momentum, attract national attention, and accelerate innovation across a wider platform.