From First-in-Human to Real Use: Why MedTech Innovations Stall – Powered by 3PH Alliance/HRCRS

Many MedTech companies generate clinical data and still fail to gain traction because their evidence does not align with how care is actually delivered, evaluated, and paid for. Health systems, physicians, and administrators are not asking for more data, they are asking for clarity on outcomes, workflow impact, and economic value. This roundtable brings together provider, regulatory, and clinical strategy perspectives to unpack why evidence fails to influence real decisions and what it takes to build a case that drives use in practice.